Companies are embracing eCommerce every day more. The idea of building a bigger market presence with more efficient and less costly distributing channels for their products or services is the alluring apple. It’s safe to say: eCommerce is an industry you can build a career in. The eCommerce website definition is here to tell you everything around it.
To give you a glimpse of an eCommerce website definition, there is the mass seller Target that has supported its brick-and-mortar presence with an internet store that lets customers buy everything from clothes to kettles to deodorants to action figures. Contrary to that, Amazon has launched its website as an eCommerce model with product shipment and online shopping. Additionally, private sellers have taken their piece of the pie by making sales through their personal blogs or websites.
Online marketplaces such as eBay or Etsy offer exchanges where multitudes of buyers and sellers come with each other to conduct business.
Quick brief on eCommerce website definition
Ecommerce websites are online portals that help with online transactions of products and services through the transfer of information and funds online. Just a few years back, phone calls and emails were two main ingredients of the eCommerce industry.
But now, everything can be executed online with the help of a website.
Types of eCommerce websites
Different eCommerce websites are labeled or described in a different way, based upon the role they play.
- Business-to-Business (B2B) – Online transactions of products and services between companies. Example: A business markets SAS products to other businesses.
- Business-to-Consumer (B2C) – Online transactions of products and services in between the business and consumers. Example: You buy a new t-shirt from an online shop.
- Consumer-to-Consumer (C2C) – Online transactions of products and services between consumers, primarily via a 3rd party. Example: You sell your old smartphone on ebay.com or Olx to another consumer.
- Consumer-to-Business (C2B) – Online transactions of products and services where people offer products and services to companies. For example, a social media influencer uses exposure to their online target market for a fee.
Examples of eCommerce companies
Ecommerce can take on a variety of shapes including different transactional partnerships between companies and consumers, in addition to various things being exchanged as part of these transactions.
- Retail – Selling a product to a customer without the need of a 3rd party.
- Wholesale – The bulk sale of products to a buyer who then sells the same to other interested buyers.
- Dropshipping – Selling a product to a customer that is shipped by a third party.
- Crowdfunding – The collection of money from consumers in advance of a product being available in order to raise the startup funding essential to bring it to market.
- Subscription – The automated process of recurring payment for a product or service to customers until they decide to cancel.
- Physical items – Any type of tangible good that needs inventory to be renewed and orders are physically delivered to customers.
- Digital items – Downloadable digital items like themes, training courses, or media that must be paid for or licensed for use.
- Services – A skill or set of skills offered for a price.
How to create an eCommerce website
You can create an eCommerce website in two ways:
- One is to plan what you want to see on your website then get a professional web developer to handle the job for you;
- Another way is by using a free eCommerce website builder.
There is no wrong or correct way of building an eCommerce website. All of it depends on your spending plan and how much time you agree to invest in it. If you do want to go the DIY route and use a website builder, the first step is to find the best eCommerce website builder for local businesses. Build your website on your own may seem challenging, but among the best advancements in the world of programs shown to us is website builders.
If you wish to dip your toes into the world of eCommerce but you are hesitant regarding making a significant financial investment, Wealthy Affiliate can help you set up your online shop completely free. Its site eCommerce platform called SiteRubix is offered as a free-of-cost account.
When you’re all set to start and sell more items, this website building platform can assist you to scale up with much more options on the paid accounts.
5 Tips for a successful eCommerce website
Here are 5 tips to help you bring your eCommerce game to another level:
Use top quality images and videos
Having no chance to appreciate the products IRL, their image and video representations are everything a visitor needs to rely on. This is where online stores stand out. At least, for now.
The truth is: the better the representation of your store, the more people will like it and come back for it; thus, adding high-quality images and videos to your website is a crucial factor to your eCommerce shop’s success. This includes high-res images, 360-degree views, 3D versions, and videos.
You can have the best products in the market, however, if you represent them with low-quality images, that’s going to leave a bad taste in the customer’s mouth. Likewise, people feel that low-quality images signify that a store doesn’t care about making an effort to sell, so they are likely to go look for another one that respects them more.
Another thing that has become essential for your eCommerce website is the ability to zoom photos; this allows your customers to check out every detail of the image of your product or service. Every detail of your eCommerce website design from product pages, to their corresponding product pictures, to contact forms, to the checkout page could possibly add to a customer’s decision to buy.
Try to give the best impression as much as possible
That’s why you should maintain the user in mind with every single decision you make when it comes to your eCommerce website design.
Customer experience is critical to converting website visitors into customers and converting customers into regular customers.
Not sure if your website has a great customer experience? Get a consultation by asking a friend, and even hiring someone to analyze if your website is user-friendly. Have them rate your website on usability, navigational ease, aesthetic appeal, and general satisfaction.
Add practical search and filtering system
Every little thing should be sensible and smooth from one point to another to ensure that the user does not hurry to go out from the website, yet follow a simple structure and browse with the pages.
- Menu – product page – cart – and back. To accomplish this, experts in design make user journey maps and test numerous alternatives – the best performing gets confirmed.
- The brand logo needs to be on top of the homepage and be in users’ eyes no matter how deep they go into your website.
- The brochure allows users to find the category they need in no time.
- Breadcrumbs enable customers to go back to a number of hierarchical positions and hence broaden the search area.
- The filtering system allows to leave out the unnecessary items or posts from the search engine results pages and leads customers straight to the product page.
- The search bar helps customers find what they need by simply typing it. This helps them save time and offers them a better customer experience, overall.
Be honest about prices
Honesty is always the most effective plan. When building your eCommerce website, keep in mind to always be ahead of time and honest about the prices of the services or products you are promoting.
Don’t try to hide the information or make it hard for visitors to find on your site. You never want your website visitors to feel that they are being lied to or manipulated. Hiding price details on hard-to-find pages of your website can really be harmful.
Rather put it somewhere very easy to find and simple to understand.
Maintain the visual structure
The most crucial information blocks need to be found at the top of the page.
For example, on practically every eCommerce website, you can see the following elements that help realize what the website is about:
- Logo and name in the header
- Search bar
- Navigation menu
- An area with crucial content
To have a model that sells, you need to have a model with a clear visual structure. A straightforward structure and an understandable visual hierarchy help website visitors search the eCommerce store. CTA allows customers to go straight to the category as well as the posts with the helpful information they’re looking for.
When you provide some added visual attention to your sale or newest items section this can work as a trigger for clients and give a sense of urgency.
Utilize a view cart button
You’ve most likely have already seen how many eCommerce websites have a small buying icon somewhere on every page ( normally the top right corner) that allows users to easily view things they have added to their cart. This is one of the most important eCommerce website design elements there is!
Having this button visible at all times while clients are online buying has been proven to improve conversion rates. Simply make sure the icon updates real-time and it looks like a shopping cart or a shopping bag. The last thing you want to do is confuse your customers.
Since this is one of the most essential buttons on your whole site, we recommend making it attention-grabbing by using an intense color that stands out from the background. It also helps your customers when the view cart button is easy to find, and eventually, have a better experience in your website, overall.
Why use an e-commerce website?
Here are the advantages that eCommerce offers to the customers:
- Convenience – Shopping can happen 24 hrs a day, seven days a week.
- Massive selection available – Lots of eCommerce stores offer a wider selection of products online than they bring in their brick-and-mortar shops.