Why A Great Website eCommerce Design Is Crucial
In the age we live in, having a website to showcase and sell your products is crucial. A website eCommerce design can make or break an online business.
Over the last few years, eCommerce has become an essential part of the online retail world.
In fact, it is estimated that there are over 2.4 million global digital buyers in 2021.
Your website is one of the most vital elements of your brand’s online presence and it’s essential that you give it your best shot. Your website is the area where you nurture your bottom-of-the-funnel to bring about conversions. You cannot afford any kind of failures that may trigger your potential clients to jump off your service.
Your website should keep your audience in mind and ensure that it gives a great user experience. There are plenty of other benefits of a great website design for both your business and your audience.
In this article, we will go through why a great website eCommerce design is crucial when it comes to making an impression and increasing your traffic.
Stats on the Importance of a Website eCommerce Design
When it comes to a website design, researchers have shown time and again that users tend to evaluate your brand based on visuals alone, and will typically stop using your website if it’s inappropriately designed.
Below are a couple of mind-blowing stats about why website eCommerce design is essential:
- 75% of users make judgments about a brand’s credibility based on visual design alone. (Source: Stanford WCR)
When you see an outdated-looking website, what kind of impressing does that give you of a brand? You might second-guess their credibility, refuse to check out their products or services, and even consider a competitor as a better alternative. And nobody wants to lose a customer to a competitor.
- It only takes site visitors 50 milliseconds to form an impression of your website design. (Source: Research from Google)
When it comes to first impressions, customers form them almost immediately. That quick first impression largely depends on the visual design.
- 38% of individuals will stop engaging with your website if your content and the design are unpleasant. (Source: Research from Adobe)
Low-quality website design doesn’t just hurt your credibility, it can also drive away potential customers. Individuals tend to consume content on beautifully-designed websites, and if your content is unattractive, you’re most likely losing more than 1/3 of your visitors.
Why Website Design is Essential
We already mentioned that your customers appreciate great design, but how does your website design exactly impact their experience? Let’s check out a few specific ways a good design can improve your website experience and traffic.
The design has a massive impact on how visitors find what they’re looking for from your website. Study shows that 86% of your website visitors want to see service or product details, 65% look for contact information, and 52% seek an About page for your business.
Your website design needs to make these things as easy to find as possible, otherwise, you’ll frustrate your potential customers and even drive them away.
Take into consideration using basic conventions, like putting your key services in your main navigation, and including your contact number in the upper-right-hand corner of your website. Even if your website operates perfectly, a poor website design may make individuals feel that it’s harder to use or find what they’re looking for, and thus, drive them away.
Navigation is one of the most essential elements of a website design. When it comes to navigating, many designers apply the psychology known as Hick’s Law— the law essentially says that the more options you give to someone, the longer it takes for them to make a decision. To say it bluntly, it would be “Keep it Simple, Stupid.”
Having Hick’s Law in mind when designing website navigation, we want to make the user’s experience as smooth as possible by keeping the options direct and simple.
Great website design catches the eye of customers and directs them towards the calls of action in a website. Your design can be the game-changer when it comes to drawing attention to special offers, highlighting calls to action, and helping customers identify buttons and clickable elements. All these points can help drive customers to take the actions you would want them to.
There are multiple ways to optimize your visuals for conversion. Among the most effective methods to draw customers’ attention toward a favored action is to make use of white spaces, or open space, around your call to action.
It’s hard to talk about white space without talking about Apple.
They’re known for tidy visuals and basic, vibrant photos surrounded by a ton of white space. The message here is very clear: they want you to click a product, and with almost nothing else on the page to distract you, it’s hard not to.
- Brand professionalism and trust
As we talked about above, 3 out of 4 customers will evaluate your business’s credibility based upon your website design. Visuals that look attractive and professional often tend to boost trust and credibility. An inadequately made design may make someone doubt your credibility.
Too often, designers get caught up in making a website look flawless on a desktop– like they would a brochure.
Great website design has to go beyond a single screen. In today’s mobile-friendly world, you need a responsive website design that will make your website look and function great on devices of all dimensions.
- Search Engine Optimization (SEO)
A website eCommerce design might look great outside, however, if it involves heavy coding or way too many large photos that make it slow to load, can negatively affect SEO marketing.
Website designers often tend to focus on designs that look brilliant, but ultimately hurt the search engine optimization of a site.
Your website design plays a vital role in your brand’s digital marketing success. Your website design is important because your users care about it. Whether knowingly or not, all of us react to visuals, and customers are usually attracted to good design.
Ultimately, if you want to drive the best results for your business, you need to invest in designing a website that attracts individuals to learn more about your business.